In order to ensure that donor dollars are invested where they can have the greatest community impact, grants are awarded on how well programs fit within community and organization goals. In September the Salina Area United Way announced the revised mission: Strengthen Our Community. The community goals announced earlier in 2015 are:
Education: Raise the graduation rate
Income: Reduce the number of families who are financially unstable
Health: Increase the number of youth and adults who are healthy and avoiding risky behavior
Community Impact Grants
Nonprofit organizations are invited to apply for Community Impact Grant funds with proposals for projects or programs addressing the identified goals in Education, Financial Stability, and Health. Collective impact is the commitment of a group of individuals from different sectors to a common agenda for solving a specific social problem, using a structured form of collaboration. Successful collective impact initiatives have five conditions that produce true alignment and lead to powerful results: a common agenda, shared measurement systems, mutually reinforcing activities, continuous communication, and a backbone support organization.
The eight-page application includes at least two Outcome Statements, the Indicators, the Measurements, a Logic Model, and a budget. The Community Impact Grant recipients must submit a two-page mid-year report and a ten-page year-end report. Grant awards are typically higher than $5000. Applications are accepted once a year and are based on the success of the previous year's fundraising campaign.
Make A Difference Grants
The Make A Difference Grant application is two pages plus a simple program budget. A two-page report is expected once a year at the end of the grant cycle. The grant awards are less than $10,000. Grants are accepted at least once and twice a year.
Reporting for both grants include the request for demographic information of the persons served. The Salina Area United Way reports this information to United Way World Wide and uses it to communicate to donors, and the communities served.